Plant A Tree With RepairXpert
The RepairXperts want to change the narrative around Certified Pre-Owned(CPO) smartphones. Why is it that people continually purchase the newest and latest smartphones immediately following their release? Are the newest features so innovative and cutting edge that a pre-owned model would not suffice? Buying CPO devices is the economical choice, so what is it that can explain this consumer behavior?
Do you remember being eligible for a 'free' phone upgrade? We do. The major smartphone carriers, Verizon, Sprint, T-Mobile, AT&T all used to give out 'free' smartphones whenever you were eligible for a contract renewal. Locking existing customers into a two-year contract with the promise of a new smartphone was an effective way to get customers to commit. These days, the traditional contracts have are gone. Instead, nowadays smartphone upgrades are financed to customers by service providers.
While the traditional two-year smartphone contract may not be present, most people are locked in for 18-24 months paying off a smartphone, a bill on top of monthly service fees. In a sense the contracts of yesterday still exist--and the transaction is more expensive.